Contouring is a makeup technique that helps to create definition, shape, and dimension to the face. It involves using makeup products, usually in a darker shade, to sculpt and define the face’s natural bone structure, while highlighting certain areas to make them appear more prominent. The goal of contouring is to create an illusion of shadows and highlights to make certain areas of the face appear more sculpted, slimmer, or more defined. The most common areas to contour are the cheekbones, jawline, forehead, and nose. The process involves using a contour powder, cream, or stick that is a few shades darker than the natural skin tone, and applying it to the desired areas using a brush or sponge. It is important to blend the product thoroughly to create a natural-looking shadow effect.

Contouring can be done using different techniques and products, depending on the individual’s preference and the desired outcome. For example, cream products are often used for a more natural and subtle contour, while powder products are ideal for a more dramatic and defined look. Some makeup artists also use liquid or stick foundations to contour, the benefit of a stick contour is it allows you to get sharper lines, and a more controlled applicattion. While contouring has gained popularity in recent years, it is important to remember that it is a makeup technique and not a requirement. It is important to choose the right products and tools, and to practice proper blending techniques to avoid a harsh or unnatural finish.