Matte is a popular finish in makeup that refers to a texture or finish that is not shiny, but rather has a flat, velvety look. The ‘Cloud Skin’ makeup look is a new age take on Matte makeup. Matte makeup products are typically used to create a more natural, subtle look, but can also be used for bold, dramatic effects. You can find the matte finish in products like: foundations, powders, lipsticks, eyeshadows, and blushes. The application of matte makeup requires a smooth, even canvas, so it is important to ensure that the skin is well-hydrated and primed before application to prevent any patchiness or flakiness.

Matte foundations are often used to create a flawless, even complexion. They have a velvety, powdery texture that helps to absorb excess oil, and provide a natural-looking, skin-like finish which works well if you have oily skin. Matte powder products are also used to set foundation and to absorb oil throughout the day, making them a popular choice that helps extend the wear time of makeup. Matte lipsticks are highly pigmented and long-lasting, providing a bold, statement look. They are often formulated with waxes and oils that help to keep them in place and prevent feathering or smudging. However, matte lipsticks can be drying, so it is important to keep the lips hydrated and exfoliated before application. Matte eyeshadows are popular as they are highly pigmented, and typically come in a powder or cream formulation. Matte blushes are also used to create a natural-looking flush, and are often preferred by those with oily skin because they provide a long-lasting finish.