#NewAtParcos: Laura Mercier
One of the most awaited brand launches in India, Laura Mercier and its products have a loyal fan following across the globe. Ask any makeup enthusiast and they’ll tell you how loved each product truly is. Founded in 1996 by its namesake and celebrity makeup artist, Laura Mercier the brand is all about enhancing one’s features and skin tone, while creating a naturally ‘flawless face’. Her motto? What makes you unique, makes you beautiful. After working with some of the most known faces in the world (psst, she was Madonna’s personal makeup artist for years), Mercier thought of diving into the world of cosmetics—a passion that was in the making for three to four years. Continuing with her makeup artistry career, she simultaneously started working on formulations for the brand. As a matter of fact, she first started creating formulas in her bathroom before reaching out to chemists. Although her brand helps create that flawless complexion, Mercier struggled with teen acne which is what inspired her to create products that are skin-friendly. Over the last 25 years, Laura Mercier stands for making women across the globe look beautiful, while making them feel like the best version of themselves.
Here are the top Laura Mercier products available in India.
Let’s start with one of the brand’s best-selling products that has made waves across the globe. The Transluscent Loose Setting Powder is the best of its kind and is one of the cult beauty products that every beauty buff will vouch for. Fun fact: according to the brand’s founder, there are more than 25 different ways in which you can use the setting powder, which makes this one worthy of every single penny. With a 16 hour wear-time, the setting powder leaves you with a soft matte finish that is super lightweight on the skin. The powder helps reduce shine throughout the day and even instantly blurs imperfections like blemishes. Perfect for all skin types, including those with dry skin, it leaves your skin with a natural finish and doesn’t settle into fine lines. Available in three shades, the Transluscent Loose Setting Powder is so popular it is sold every 20 seconds.
Laura’s Tip: For those with dry skin, Mercier recommends using a small amount of the powder on the areas you want your makeup to last longer. The fact that it is lightweight makes it perfect for dry skin too.
Want that perfect coverage? The Real Flawless Weightless Foundation leaves your skin with a healthy glow. Enhanced with the Perfecting Color and Auto-Balancing Technology, it brightens dull skin and instantly hydrates your complexion, leaving it with a smooth, shine-free finish all day long. With a long-wearing formula, the foundation helps with that ‘your skin, but better’ effect by blurring imperfections through a medium coverage that’s buildable. It improves skin tone and texture, hides pores, fine lines, and other imperfections, and is humidity, swear, and water-proof. Enriched with camellia seed, vitamin E, and cacao extracts, it has an antioxidant rich formula that strengthens skin barrier, fights the signs of premature ageing, and protects the skin from UV and environmental damage.
Create effortless looks on the go with Laura Mercier’s Caviar Stick Eye Color. Available in matte and shimmer hues, this eyeshadow stick glides like a dream onto your eyelids. Easily blendable, crease and transferproof, and smudge-proof, the formula leaves you with an intense pigment that’s buildable, and has a 12-hour long lasting wear. It’s comfortable, does not fall out, and is oh-so-fun to play with. Wear it as a wash of colour or simply pair it with other hues to create a perfect smokey eye, no matter your go-to makeup look, the Caviar Sticks are the perfect go-to.
When Laura Mercier first moved from France to the US, she noticed how women were hiding their skin under heavy makeup. That’s what inspired her to create another icon, the Tinted Moisturizer—which till date is one of the most loved products for the makeup artist too. The lightweight formula leaves your skin with a comfortable shine control that lasts all day. It gives your complexion a healthy, blurred matte finish that provides you with a no-makeup makeup effect that leaves you with an effortless, even coverage. The formula is also enriched with licorice root extract, which helps hydrate and soothe the skin without a greasy texture. The vitamin E and SPF 20 present protects the skin, while fighting the dramatic effects of UV rays and the environment.
One of the first products Laura Mercier created, the Secret Camoflauge has been a staple of the brand and its flawless face routine ever since its conception. This full coverage concealer is super lightweight on the skin, and actually holds more pigment than a regular concealer. With a long-wearing formula, it helps cover blemishes, scars, discoloration, redness, and other imperfections, leaving skin with a smooth and sultry finish.
This concealer comes with a duo of two tones – one for concealing and one for brightening. This creates a seamless and flawless look, without looking heavy or cakey on the skin.
A soft, sheer glow with a hint of colour, the Tinted Moisturizer Blush is all you need to amp up that no-makeup makeup look. Adding the perfect finishing touch, the formula contains moisturising botanicals like raspberry seed and prickly pear, that leave your skin hydrated for 12 hours. Weightless with easy buildable coverage, it leaves your skin with a soft, sheer flush of colour that has a radiant, natural finish.
Laura’s Tip: Blend the formula in a horseshoe shape on the apple of your cheeks for a natural flush of colour.
When you think of powder, you think super matte? But, not with this one. A creamy baked pressed powder that is formulated to leave you with a luminous complexion, the Real Flawless Pressed Powder is one of a kind when it comes to recreating that radiant glow. Enriched with skin loving ingredients like chamomile extract and rose oil, it helps protect the skin while leaving you with amazing coverage. It contains high resolution pigments and custom-pearl blends that brighten your complexion, take away dullness, and leave you with a natural, radiant finish. The Auto-Balancing Technology in the formula helps control shine and sebum levels, and also aids in balancing moisture.