Can You Guess The Holy Grail Luxury Makeup Brand Launching At Parcos?
From pioneering the ‘flawless face’ technique to formulating one of the world’s most favourite translucent powders (1 sells every 20 seconds), this cosmetics brand has been the talk of the town since 1996—and has also been one of the most awaited beauty brands in India.
If you haven’t been able to guess as yet, we’re here to give you some hints. Founded by a celebrity makeup artist, she was actually the hand behind many famous faces including Madonna, Sarah Jessica Parker, Mariah Carey, and Celine Dion, and eventually went on to create her own cosmetics brand that threw the spotlight on skin.
After moving from France to the US, she noticed that women often hid their skin under heavy and cakey makeup. That was her epiphany—she wanted to create an effective yet easy routine that was both bullet and fool proof. Her brand was one of the first to empower women to embrace their unique features by simply enhancing them (and not hiding them away). And till date, the brand continues to stand by this philosophy. Continuing to shatter the glass ceiling with products that hone their cult status in the beauty industry, each and every formula is a must-have for all beauty lovers.
Still haven’t figured out which brand Parcos is about to launch? Well, here are some fun facts about the brand to keep you guessing!
#1: There are more than 25 ways in which one can use one of the most iconic products from the brand, making it one of the best of its kind in the category worldwide!
#2: “What makes you unique makes you beautiful”, has been the mantra of the brand and its founder for over 25 years now.
#3: The makeup artist and founder came up with the ‘flawless face’ four step routine—prime, even skin tone, conceal, and set—which allowed women to enhance their skin. This eventually became the Holy Grail of makeup for women across the world.
#4: She also started formulating the products in her bathroom, before collaborating with some of the world’s best chemists.
#5: Her own acne struggle inspired the makeup formulations to have skin-loving ingredients that nourished, while providing coverage or colour.